How to Become a Taste NY Vendor: Secrets to Success

Thursday, November 6, 2025, 1:00 PM - 2:30 PM

Join us for an informational session on how to become a vendor at the Taste NY Store at the Capital Region Welcome Center. This free, in-person workshop will provide an overview of the vendor application process, store requirements, and opportunities available at this location. The Taste NY program creates opportunities for local producers to showcase their products to a wider audience, strengthen their market presence, and connect with new customers.

Who should attend:
New York–based producers and makers looking to expand their market reach through the Taste NY program are encouraged to attend. The workshop welcomes businesses across a wide range of categories, including food such as hard cheeses, meats, snacks, jams, vinegars, and non-alcoholic drinks; value-added products like specialty foods, pantry items, and artisanal goods; health and beauty items such as skincare, body care, and wellness products; as well as textiles and crafts.

You can expect:

Tour of the Taste at the Capital Region Welcome Center: An overview of the retail floor, product displays, and store setup.
Store Manager Perspective: Information from the store manager on vendor requirements and considerations.
Producer Experiences: Insights and takeaways from current Taste NY vendors.
Branding Overview: General discussion on packaging, presentation, and merchandising.
Q&A & Networking: Time to ask questions and connect with fellow New York producers.

This workshop is a joint collaboration between Cornell Cooperative Extension of Ulster County, Cornell Cooperative Extension of Columbia and Greene Counties, and the Taste NY Store at the Capital Region Welcome Center.

If you have any questions, please reach out to Uliana Ahashkova, Senior Agriculture Educator, at [email protected] or 845-340-3900 x390.